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Voice of Customer

Sell in your buyer's words, not yours.

We mine hundreds of real reviews and turn them into a swipe file of the exact language your buyers use: their pains, their drivers, and the objections that stop them.

Copy that sounds like your customer converts better than copy that sounds like you.

report.pdf VoC
Customer swipe file
PAIN"Nobody explained my options"
DRIVER"I just wanted someone to deal with it"
OBJECTION"Thought a broker would cost me more"
Your headline is already written. Customers wrote it.
The problem

Your copy sounds like a brochure.

01

You write like an insider

You know the jargon. Your buyers don't, and copy in your words quietly talks past them.

02

Objections go unanswered

If you're guessing at what stops people buying, your page isn't answering the real hesitation.

03

The gold is sitting in reviews

Your market has already written your best lines, in reviews you've never mined.

What you get

Their words, organised.

Review harvest

Hundreds of reviews pulled across Google, Yelp, G2, Amazon and more, depending on where you live.

Pain & desire map

The themes that come up again and again, ranked by how often and how loudly.

Objection bank

The hesitations that stop the sale, so your copy can answer them head on.

Ready-to-use phrases

A swipe file of exact lines you can drop straight into headlines, ads and pages.

How it works

Three moves, no mystery.

STEP 01

Scope & inputs

A short brief and access to what we need. We tell you straight whether this is the right product for the job.

STEP 02

We build it

Our systems do the heavy lifting and we do the judgement. You get a polished, ready-to-use deliverable.

STEP 03

Handover

Delivered in the formats you actually use, with a walkthrough. Yours to keep and run with.

Pricing

Straightforward, scoped to the job.

from $400

Scales with review volume & competitor analysis

Book a call
Questions

The honest answers.

Where do the reviews come from?

Wherever your buyers leave them: Google, Yelp, G2, Amazon, Trustpilot, industry sites. We go where your market talks.

How many reviews?

Typically 100 to 500+, depending on what's available and the depth you want. More reviews, sharper themes.

What do I actually receive?

A structured swipe file: pains, drivers, objections and exact phrases, ready to use in your marketing.

Want this done properly?

Start with the free Cited audit, or book a 30-minute call and tell us what you need.